Amazon’s gamble to extend its annual Prime Day summer sale from two to four has gotten off to a rocky start, with sales plunging 41 percent on the first day compared to last year.
Bloomberg reports that Amazon took a significant risk this year by expanding its Prime Day sales event from the usual two days to four, hoping the longer duration would give shoppers more time to explore the millions of deals available on the vast ecommerce marketplace. However, initial results suggest the strategy may not be paying off as expected, putting pressure on the remaining days to deliver.
According to data from Momentum Commerce, a company that manages…
Read the full article at BREITBART.COM
