Nearly ten years ago, Colin Kaepernick sat, then knelt, for the national anthem for the first time. Fast-forward ten years, and the once-iconic athletic apparel brand that embraced him is also on its knees.
Nike shares have fallen nearly 80% from their 2021 peak, resulting in a catastrophic $200 billion loss in market value. Those staggering economic figures result from massive declines in sales, as the company has failed to keep up with shifting consumer preferences and rising competition.
One of those who not only noticed the precipitous decline of the largest American sports apparel brand but also spoke to the political and cultural reasons…
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