A study found that Reform UK boss Nigel Farage is the most popular British politician on TikTok, as younger users appear to be shifting away from establishment politicians.
An analysis of over 11,000 TikTok posts since the start of the year by the Knox Digital consultancy firm has found that, in terms of engagement, views, and virality, Nigel Farage is the most effective UK political figure, POLITICO reported.
Mr Farage, who can boast 1.4 million followers on the platform and 26.6 million likes on his videos, regularly posts content that attracts millions of viewers on TikTok, which, unlike other social media platforms, does not allow for…
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