The Michigan-based WK Kellogg company vowed Thursday to remove artificial coloring from its cereals by the end of 2026, the decision coming as President Donald Trump’s administration has been working to Make America Healthy Again (MAHA).

Kellogg initially announced in August 2025 the change would happen by the end of 2027, so that meant the removal is happening on an accelerated timeline, the Associated Press (AP) reported Friday.

The company said in a press release it will be moving toward only using natural colors from natural sources for its cereals, noting it will cut artificial colors and the preservative butylated hydroxytoluene (BHT).

“Production of cereals with the new recipes, including...

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