A new study suggests environmentally-conscious fans of pop star Taylor Swift will downplay her extensive use of a private jet to maintain their “Swiftie” identity.
The study from Psychology of Popular Media found that “emerging adults,” specifically Generation Z, would overwhelmingly rationalize Taylor Swift’s use of a private jet despite their fears about CO2 emissions. From the study:
Using a sample of emerging adults, we tested the effects of viewing news coverage of the excessive CO₂ emissions from Taylor Swift’s private jet on participants’ moral reasoning strategies and environmental cognitions. We also examined how these relationships differed by levels of fan identity.
Results showed that high-level Swift fans who viewed...
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