BMW owners are expressing outrage on social media after the luxury automaker began displaying advertisements for Spider-Man: Brand New Day on their car dashboards without prior warning.
The Hollywood Reporter reports that BMW began displaying ads for the latest Spider-Man movie last week on newer cars, prompting backlash from drivers who paid substantial sums for luxury vehicles, with some models costing up to $160,000. The promotional campaign is part of a partnership between BMW and Sony-Marvel and is scheduled to continue through August 10, according to the automaker’s press release.
When drivers start their vehicles, a banner promoting the film appears on the dashboard display. While users must click on...
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