The American Beverage Association (ABA) is taking its ingredient transparency initiative, GoodtoKnowFacts.org, to a new level, announcing a new initiative advancing the Trump administration’s Make America Healthy Again (MAHA) agenda with an industry-wide design change to the front of every bottle, giving consumers immediate digital access to the GoodToKnowFacts website.
The ABA is building upon its Good to Know initiative announced last year, designed to make it easier for Americans nationwide to know and truly understand exactly what is in the beverages they routinely consume. ABA Senior Vice President of Public Affairs Merideth Potter told…
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