Despite the fact that we’re in the thick of summer, parents are already thinking about back-to school shopping. According to a study conducted by the National Retail Federation and Prosper Insights & Analytics, two-thirds (67%) of back-to-school shoppers had already begun purchasing items for the upcoming school year as of early July. That represents a significant increase from last year, when only 55% of parents got an early start, and is the highest since NRF started tracking early shopping in 2018.
Why are parents heading to the stores already? The survey suggests that just over half (51%) of back-to-school families are shopping earlier…
Read the full article at FORBES.COM
