Jared Mortensen got a preview of what might be possible on TikTok Shop back in 2023 while he was in Guangzhou, China, visiting both a factory that produces his Real Men Apparel Co.’s underwear and a friend who sells a clothing line to Chinese women. The friend was live streaming on the Chinese social media platform Douyin, owned by ByteDance, then the owner of TikTok. “They were doing like $60,000, $70,000, $80,000 an hour, selling women’s apparel,” Mortensen recalls. “I was like, ‘Holy crap. They’re printing money.’”
Mortensen returned home to Wichita, Kansas and created a TikTok Shop account for his brand in October 2023, just a month after...
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