Outdoor retail giant REI Co-op has pulled an Instagram advertisement after massive consumer backlash, claiming Meta’s generative AI tools transformed a professional product photo into a bizarre image featuring a bicycle with handlebars at both ends.
TechSpot reports that an REI advertisement for the Van Rysel EDR AF bike, which appeared on Instagram, contained several obvious signs of AI manipulation that drew widespread ridicule from users before the company removed it earlier this week The image showed a bike with dual front and rear handlebars, multiple chains, and blurry lettering on the frame. The ad remained visible for approximately…
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