People were outraged after the city of Austin, Texas, spent two years and $1.1 million to rebrand with a new logo.
Austin removed the Christian Cross and replaced it with what appears to be an AI-generated “A” – and it cost over $1 million.
Per KXAN:
The whole total project cost is an estimated $1,117,558 and is a part of the Austin Strategic 2023 Plan approved back in 2018. Here’s the breakdown of how that money is being spent:
- Brand Vendors: $640,000
- Public Awareness Campaign: $115,000
- Consolidated city-wide design software for all departments: $75,582
- Support staff and legal counsel – salary and benefits for a Brand Project Manager (temporary City employee) and external legal review: $186,976
On Thursday, Austin City Manager T.C. Broadnax boasted about the new woke logo.
“For the first time in Austin’s history, we will have a logo to represent the city services and unify us as one organization, one Austin,” Broadnax said.
Broadnax said there was a “real business need for a unified rebrand.”
“We want our community members to be able to identify members of our team as city of Austin employees and trust the services we provide whether they see the brand on a website, a utility bill, a street sign or the side of a vehicle, they’ll know exactly who it’s from and what it stands for,” Broadnax added.
He continued, “Austinites told us that they value and appreciate their interaction with city staff, but they also want a modern government that reflects the community’s values and is consistent, connected and responsive across departments and services, and that’s what this brand does.”
WATCH:
No, this is not satire. This is a real video of the city of Austin proudly unveiling a $1.1 million rebrand. pic.twitter.com/ipCL5DTn32
— End Wokeness (@EndWokeness) September 5, 2025
Some said the new logo looks like a homeless tent!
Update: Austin, Texas is facing major backlash after waisting $1.1 million to replace its traditional logo featuring a cross for a new modern design that looks like homeless tent! pic.twitter.com/S5ScmureGj
— US Homeland Security News (@defense_civil25) September 6, 2025
So if you live in Texas, most know Austin is run by liberal leaders. They just released a new logo change to take Christianity out of the Austin logo. The one on left is the new woke Crackle Barrel logo. pic.twitter.com/mBaVrATMYe
— Jeff Everett (@RealJeffreyX) September 6, 2025
BRANDING BUST: Austin, Texas is facing backlash after spending $1.1 million to replace its traditional logo featuring a cross for a new modern design that one critic compared to a “homeless tent.” pic.twitter.com/Vgr9z7ZBON
— Fox News (@FoxNews) September 6, 2025
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