A key trend has emerged across gubernatorial primaries this year: TV ads still matter.
Former MyPillow CEO Mike Lindell lost the Republican gubernatorial primary Tuesday in Minnesota despite being endorsed by President Donald Trump, after his campaign spent nothing on TV or digital ads, according to spending data from AdImpact, which tracks political advertising.
Meanwhile, Minnesota state House Speaker Lisa Demuth, who won the GOP primary, spent $467,000 on TV and radio ads and benefited from another $2 million in outside spending across TV, radio and digital.
In the Democratic gubernatorial primary in neighboring Wisconsin, democratic socialist state Rep. Francesca Hong is underperforming polls and expectations after spending very little...
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