Jaguar CEO Stepping Down Following Company’s Ridiculous ‘Woke’ Rebrand

As the old saying goes, get woke go broke.

Adrian Mardell, the CEO of Jaguar is stepping down, which will come as no surprise to the millions of people who have spent months mocking the company’s bizarre ‘woke’ rebrand.

The company’s weird ad campaign was launched in the fall of 2024. This spring it was reported that sales have plummeted and the company recently began laying off executives.

This is just the next step in a completely predictable progression.

The FOX Business Network reports:

Jaguar CEO steps down after ‘woke’ rebrand sparked massive social media firestorm

The Jaguar CEO is stepping down months after leading a controversial “woke” rebrand campaign for the auto company.

Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the luxury car company and serving as CEO for three years, a spokesperson for the automaker announced on Thursday, Reuters reported.

The British car brand turned heads last year with its release of a new ad, which featured a reimagined logo under the slogan “Copy Nothing.”

The ad featured androgynous models in brightly colored, over-the-top outfits, including one man wearing a dress, along with other slogans such as “create exuberant,” “live vivid,” “delete ordinary” and “break moulds.”

The ad did not feature a car throughout its entire 30-second run.

The video blew up on social media, drawing tens of thousands of comments and nearly 47 million views in 24 hours.

Shortly after the ad premiered, X users piled onto the company for releasing what they called a “Bud Light 2.0” campaign by appearing to focus on wokeness and modernism over selling cars.

This is quite a contrast to the Sydney Sweeney story, isn’t it?

Will the rest of corporate America learn this lesson?