Cracker Barrel’s co-founder Tommy Lowe had some harsh words for the woke CEO trying to rebrand his original old country store.
Last week, Julie Felss Masino, the woke Cracker Barrel CEO, sparked a major backlash after changing the company’s beloved logo.
She claimed the public just loved the new Cracker Barrel logo and redesign of the restaurant. The new interior of Cracker Barrel looks cold and sterile – not like the original comfy and cozy vibe.
“Honestly, the feedback has been overwhelmingly positive,” Masino said on Good Morning America last week.
WATCH:
Cracker Barrel CEO on their woke rebrand: “Honestly, the feedback has been overwhelmingly positive.” pic.twitter.com/d9i1y14ba8
— TheBlaze (@theblaze) August 21, 2025
The woke CEO was wrong.
The new logo erased the old man leaning against a barrel – and wiped out more than $100 million of the company’s market value.
Later Tuesday, Cracker Barrel caved to public pressure and will switch its logo back to the beloved “Old Timer.”
BREAKING: “We said we would listen…”
Cracker Barrel says its “new logo is going away” and it’s bringing back the beloved “Old Timer.” The company confirmed the news in a statement to FOX Business. pic.twitter.com/ansmNQlj3h
— Fox News (@FoxNews) August 26, 2025
Tommy Lowe, 93, sat down with Newschannel5’s Carrie Sharp and had some harsh words for the woke CEO trying to destroy the business he founded.
“Oh, that’s crazy. That’s a bland nothing,” Lowe said as he looked at the new logo. “It is pitiful.”
“Do you think she has heard the story of Cracker Barrel?” Carrie Sharp asked Lowe.
“I don’t think so,” Lowe said.
“They’re trying to modernize to be like the competition – Cracker Barrel doesn’t have any competition. I heard she [Masino] was at Taco Bell. What’s Taco Bell know about Cracker Barrel and country food? They need to work on the food and service and leave the barrel – the logo alone,” Lowe said.
WATCH:
Cracker Barrel’s 93-year-old founder has some strong words for the CEO trying to rebrand and modernize… pic.twitter.com/hHoGl8b4B5
— End Wokeness (@EndWokeness) August 28, 2025
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