ActBlue is expanding beyond online fundraising by buying the Democratic digital organizing firm Impactive.
It is the latest example of steps taken by ActBlue — the biggest donation processing tool for Democrats for two decades — to further expand its role in the campaign ecosystem. The platform has pitched the acquisition as serving smaller campaigns that cannot afford the more advanced digital tools used by large national groups.
“This is about more than the technology — it’s about access,” said ActBlue CEO Regina Wallace-Jones in a statement shared first with POLITICO. “We’re putting million-dollar campaign capabilities in the hands of every…
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