These colleges—spread from Pennsylvania to Kentucky to Michigan—discount their listed cost of attendance by at least 50% for all, or nearly all, students.

C ollege is more expensive than ever. That part is clear. But private college tuition is frustratingly opaque. The average sticker price at a four-year private college (before room, board and other college-going expenses are factored in) in the 2024-25 academic year was $43,350—a 3.9% increase over 2023-24 prices, according to the College Board.

Yet at nearly every private college in the United States, few, if any, students are paying that price. For a myriad of reasons—prestige, enrollment…

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