YouTube has led as the top television distributor in the United States for six straight months, further accelerating the ongoing cord-cutter revolution.
YouTube enjoyed 13.4 percent of all TV use for the month of July, according to Nielsen’s Media Distributor Gauge, holding a four-point lead over Disney’s 9.4 percent. In June, YouTube enjoyed 12.8 percent of all TV use while Disney enjoyed just 10 percent. Per The Hollywood Reporter (THR):
As Nielsen noted a week earlier in its platform-based Gauge rankings, YouTube and Netflix (8.8 percent of TV use, third overall) by themselves accounted for more than a fifth of all TV viewing in July…
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