LOS ANGELES, CALIFORNIA – MARCH 15: Rachel Zegler attends the World Premiere of Disney’s Snow White … More
Getty Images for DisneyThe son of Snow White producer Marc Platt posted his grievances this week over star Rachel Zegler’s social media activity during the production of the film, only to soon delete them.
Snow White, which also stars Gal Gadot as the Evil Queen, has been embroiled in one controversy after the next for more than three years. In one of them, Zegler made pointed comments about how Disney’s animated classic Snow White and the Seven Dwarfs was dated and how she referred to the character of the prince as a stalker in a 2022 interview with Extra TV.
However, it was an August 2024 post on X following a thank you note to followers for watching the Snow White trailer that caused Disney to spring into action. After the initial “thank you” to fans, Zegler followed up with another post that reads, “and always remember, free palestine.”
Following Snow White’s flat opening of $42.2 million at the domestic box office against the film’s massive $270 million production budget before marking costs, Variety reported that Snow White producer Marc Platt flew to New York to meet with Zegler in an effort to take the post down, but she refused. The X post remains online to this day.
Zegler wasn’t done being outspoken, though. She also criticized President Donald Trump and his MAGA followers in post-election posts in November that read, ‘F— Donald Trump” and “May Trump supporters … and Trump himself never know peace,” although she later apologized, Variety reported.
The trade publication said that Platt once again took up the issue with Zegler.
“After a back and forth, she began working with a social media guru paid for by Disney to vet any posts before the film’s March 21 bow,” Variety noted.
PASADENA, CA – DECEMBER 13: Actor Jonah Platt attends the Lythgoe Family Pantos Opening Night … More
WireImageJonah Platt’s Instagram Post Says Rachel Zegler’s Actions Hurt ‘Snow White’s’ Box Office
In the aftermath of the Variety report, a social media user made a comment about Marc Platt’s meeting with Rachel Zegler on Jonah Platt’s Instagram page, which read, “Your dad flew to NYC to reprimand a young actress about this? Any words on this? Cuz that’s creepy as hell and uncalled for. People have the right to free speech, no? Shame on your father.”
Jonah Platt didn’t take too kindly to the comment and slammed Zegler’s actions in the Instagram post. Platt deleted the post, but not before other social media users were able to take snaps of it and outlets like The Hollywood Reporter were able to quote it.
“You really want to do this? Yeah, my dad, the producer of enormous piece of Disney IP with hundreds of millions of dollars on the line, had to leave his family to fly across the country to reprimand his 20 year old employee for dragging her personal politics into the middle of promoting the movie for which she signed a multi-million dollar contract to get paid and do publicity for,” wrote Platt in the now-deleted post. Platt hosts the Being Jewish podcast and is an actor whose credits include Being the Ricardos and Trolls: The Beat Goes On!
“This is called adult responsibility and accountability. And her actions clearly hurt the film’s box office,” Platt added in the Instagram post (via THR). “Free speech does not mean you’re allowed to say whatever you want in your private employment without repercussions. Tens of thousands of people worked on that film and she hijacked the conversation for her own immature desires at the risk of all the colleagues and crew and blue collar workers who depend on that movie to be successful. Narcissism is not something to be coddled or encouraged.”
Snow White’s second-weekend box office is projected to drop 68% in business from its opening weekend, Deadline reported. If the trade publication’s estimate holds, Snow White is set to earn $13.7 million at this weekend’s box office, finishing second to Jason Statham’s new action thriller A Working Man.
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