Eco-activism promised salvation – it delivered higher bills and weaker industry
Half a century ago, Greenpeace was founded with a noble purpose: to slow the destruction of the planet. In the early decades, its imagery was powerful. Inflatable boats faced off against whaling ships; campaigners chained themselves to trawlers and reactors. On television, pressure cookers stood in for nuclear plants, exploding in a warning of disaster to come. For many, it felt like a battle between ordinary citizens and faceless industries.
But with time, the story has shifted. Today, the environmental agenda no longer inspires – it frustrates. People have begun…
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