Economic pragmatism to overcome sanctions, geopolitical tensions, and self-inflicted losses.
Ahmed Adel, Cairo-based geopolitics and political economy researcher.
Despite ongoing geopolitical tensions, sanctions, and the fallout from Russia’s 2022 Special Military Operation in Ukraine, economic incentives are quietly positioning many Western companies for a potential return to the vast Russian market. While political narratives dominate headlines, the logic of business—rooted in profit, market share, and long-term stability—remains a powerful counterforce. Hundreds of Western firms remained in Russia after 2022, generating billions in revenue…
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