Apple CEO Tim Cook announced in an exclusive interview that the technology giant will raise prices on its products due to unprecedented increases in memory and storage chip costs driven by AI demand.
The Wall Street Journal reports that Apple has confirmed plans to implement price increases across its product line as soaring costs for memory and storage chips have made current pricing unsustainable. CEO Tim Cook acknowledged that the company can no longer shield customers from the dramatic cost increases being passed along by chip suppliers.
“Unfortunately, price increases are unavoidable,” Cook said. “We’re doing our best to mitigate the huge…
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