British antitrust regulators have mandated that Google must make its search rankings more equitable and provide businesses with advance notification of significant changes to its search services, giving the technology giant six months to comply.
The Wall Street Journal reports that the Competition and Markets Authority (CMA) has issued conduct requirements for Google under the UK’s digital markets competition rules. The directive requires the company to use objective and nondiscriminatory criteria when ranking search results on its platform, including summaries generated through its AI Overviews service.
According to the regulatory order…
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