Donald Trump’s FTC, joined by 22 states, sued Amazon on Monday, accusing the internet giant of secretly raising the minimum prices advertisers had to pay for ads.
The Wall Street Journal reports that the complaint states the practice cost advertisers more than $20 billion and pushed up prices for consumers. It began in 2018, according to the filing, and touched ads that show up when shoppers search on Amazon and its mobile app, including Sponsored Products, Sponsored Brands and Sponsored Display placements.
Amazon’s ad auctions were supposed to work like most online ad systems: the winning bidder pays only slightly more than the second-highest…
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