Tesla, once the automotive industry leader in customer loyalty, has seen its brand loyalty collapse after CEO Elon Musk publicly expressed conservative political values, according to exclusive data from research firm S&P Global Mobility.
Reuters reports that Elon Musk’s has long enjoyed the highest repeat customer rate in the automotive industry. However, new data from S&P Global Mobility reveals that the company’s brand loyalty has plummeted since CEO Elon Musk endorsed President Donald Trump in July 2024. Musk’s betrayal of Trump has done little to bring its leftist customer base back to the company.
The data, based on an analysis of vehicle…
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