Sales of new vehicles plunged over 40% in Europe as CEO Elon Musk’s involvement in politics weighed on the brand

Tesla’s European sales fell in July, marking a seventh straight monthly decline, while Chinese competitor BYD posted sharp gains, according to the European Automobile Manufacturers Association (ACEA).

Elon Musk’s company has been grappling with mounting challenges in Europe, where fierce competition and reputational damage tied to the billionaire’s political involvement has weighed on the brand.

Tesla sold 6,600 cars in the EU in July, down from 11,465 a year earlier, ACEA data showed. By contrast, Chinese rival BYD sold 13,503…

Read the full article at RT.COM