A new study shows that Gen Z has defied the doomsayers to become some of the most active cinema goers by attending more films per year than predecessor generations.
The new Fandango study found that Gen Z has recovered from the coronavirus pandemic and have been flocking to the cinema, purchasing concessions and even buying premium IMAX tickets, per Variety .
“Fandango surveyed 7,000 adults — 5,091 of whom considered themselves moviegoers, or people who went to one or more movies in the past year,” noted the outlet. “By generation, 87% of Gen Zers and 82% of millennials saw at least one movie theatrically in the past 12 months, compared with…
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