In February 2022, days before he took the stage at the Super Bowl halftime show, hit-making rapper Snoop Dogg announced he’d acquired his longtime record label Death Row Records along with the rights to his masters. In the time since then, the label’s roster has been built out with former signees from the ’90s like Tha Dogg Pound, RBX, and The Lady of Rage and longtime Snoop and Death Row associates like Danny Boy, The Eastsidaz, Soopafly, and Warren G, as well as newer artists that have entered the Death Row orbit in recent years.
Now, the revitalized Death Row crew is sharing their wide range of sounds with the new compilation album Death Row Revue. The album’s release was preceded by singles like Jenn Em’s “I’m Ready,” on which Snoop Dogg introduces himself as the “host” of the album, and the Dogg Pound-starring “Christmas on Death Row,” sharing a title with the 1996 holiday album from the label featuring Tha Dogg Pound and Danny Boy.
Death Row Revue arrives less than one month after the release of Missionary, Snoop Dogg’s landmark twentieth studio album marking his reunion with longtime producer Dr. Dre. Snoop was inspired to revive the Death Row brand following a series of sales and acquisitions of the company over the past two decades following its bankruptcy in 2006. “It came about for me observing and watching Death Row Records be moved around, mishandled [by] different owners, and me just watching my legacy just fall apart,” he explained on the It Is What It Is podcast last month. He ended up purchasing his own masters and publishing in the lead-up to rebuilding Death Row over the subsequent two years, including the streaming release of all the music in the label’s catalogue.
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