Snap, the parent company of social media platform Snapchat, has introduced new “Specs” augmented reality (AR) glasses on Tuesday with a $2,195 price point, as CEO Evan Spiegel positions the device as a potential successor to traditional smartphones. Both the stock market and social media users rejected the glasses.
The New York Post reports that the thick-framed black glasses were revealed through a high-profile celebrity marketing campaign featuring model Kaia Gerber, NBA star Jimmy Butler, and rapper Jack Harlow. The announcement marks Snap’s latest attempt to establish itself in the emerging wearable technology market, though initial…
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