Google is reportedly reaching out to national news organizations to establish licensing agreements for using their content in AI projects, according to people familiar with the matter.

Bloomberg reports that as AI continues to revolutionize many industries, Google is seeking to strengthen its ties with news outlets by pursuing licensing deals for AI-related projects. According to sources who wished to remain anonymous due to the private nature of the discussions, the tech giant plans to launch a pilot project initially involving around 20 national news organizations.

This move comes as Google’s AI rivals, such as startups Perplexity AI Inc…

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