Online vernacular went legitimate this week when the Oxford Dictionary crowned “rage bait” the 2025 word of the year.
Oxford defined “rage bait” as an offshoot of “clickbait,” differentiating it as content made specifically to inspire outrage to increase engagement and potential profit for the original creator.
“Online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted in order to increase traffic to or engagement with a particular web page or social media account,” says the Oxford Dictionary definition.
The selection of “rage bait” came after three days of voting by more…
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