By returning to Russia now, foreign companies can regain lost ground ahead of competitors – time for Truth and Reconciliation 2.0
There is a time for goodbye – and a time for reunion.
When foreign companies beat a hasty retreat from Russia in 2022 amid the Ukraine conflict, they framed their departures as a moral necessity.
In truth, for many, it was a costly act of panic: abrupt, politically driven, and strategically short-sighted.
Now, as the global business climate is tempered by a more sober reality, the moment has come for foreign multinationals to reconsider – true to the old wisdom that illness is best treated early, before it turns…
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