The internet is ablaze after American Eagle’s new ad campaign featuring actress Sydney Sweeney drew fierce backlash from liberal activists who accuse the brand of promoting “white supremacist ideology and eugenics.”
The outrage hinges entirely on the choice of model (a blonde, blue‑eyed Caucasian woman) and the pun “great genes”—rewritten cheekily by Sweeney to “great jeans.”
Liberal media insist this is a coded celebration of genetic “superiority,” complete with eugenics references, and they’re demanding American Eagle pull the ads immediately and launch a boycott campaign.
The rhetoric includes terms like “white supremacist propaganda”, “Nazi dog whistles”, and “nationalist eugenics messaging.”
More from Fox News:
According to critics at outlets like The Washington Post and MSNBC, Sydney Sweeney’s new American Eagle (AE) jeans ad is promoting racist and “regressive” themes.
In reports published by the Post, MSNBC, GMA and Salon, journalists scrutinized whether the “Euphoria” star and fashion brand were taking digs at the body positivity movement and subtly pushing “Whiteness” and “eugenics” in the culture.
“The advertisement, the choice of Sweeney as the sole face in it and the internet’s reaction reflect an unbridled cultural shift toward Whiteness, conservatism and capitalist exploitation. Sweeney is both a symptom and a participant,” MSNBC producer Hanna Holland wrote in an MSNBC.com column on Monday.
Sweeney’s American Eagle ad campaign, titled “Sydney Sweeney Has Great Jeans,” went viral on social media over the weekend for controversial reasons.
In one promo video posted to AE’s Instagram page, the 27-year-old actress walked toward an AE billboard featuring her and the tagline “Sydney Sweeney Has Great Genes.” Sweeney crossed out “Genes” and replaced it with “Jeans” before walking away.
Here is the ad:
Sydney Sweeney’s new American Eagle ad attacked by liberal activists who have branded it “fascist propaganda” and accused it of promoting “eugenics” for featuring a blonde white woman. pic.twitter.com/CSXWNulTQ4
— Oli London (@OliLondonTV) July 29, 2025
Here are some of the videos blasting the ad:
NEW: Woman films herself crying over the Sydney Sweeney American Eagle ad, says the “good whites” need to start taking action.
“It’s just so blatant. I keep thinking that people just are not gonna believe us until we’re hung out there.”
“These are the action steps that we… pic.twitter.com/58ur6LJMjT
— Collin Rugg (@CollinRugg) July 29, 2025
Hi race-baiting leftists,
Blonde haired, blue eyed white woman here. I stand with Sydney Sweeney, her genes and her jeans. Deal with it. pic.twitter.com/bxPtLZSaSD— Justine Brooke Murray (@Justine_Brooke) July 28, 2025
If Sydney Sweeney in jeans ruins your worldview, maybe your worldview is the problem!
Where were these same liberal women when Calvin Klein, Ulta, Budweiser were replacing women with men?? pic.twitter.com/2EP3U1Njy8
— Chad Prather (@WatchChad) July 29, 2025
Woke trauma surgeon calls Sydney Sweeney’s American Eagle ad “xenophobic, racist,” and “scientifically inaccurate.”
It’s concerning that we place our trust in these people to care for our health. pic.twitter.com/IJBzdhRxjB
— I Meme Therefore I Am (@ImMeme0) July 29, 2025
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