They told us streaming killed the box office. They told us the pandemic killed the box office. They told us that movies being available too soon at home killed the box office.
They lied.
And while they were lying, they knew they were lying, because at no time did their excuses make a lick of sense.
If streaming, the shortened theatrical window, and the pandemic killed the box office, then the box office should have been dead across-the-board. And yet, titles such as Top Gun: Maverick, The Sound of Freedom, and Spider-Man: Far From Home broke box office records.
But-but-but if people aren’t going to the movies, why are people going to the movies?
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