Cracker Barrel CEO Julie Felss Masino made clear all the way back in last May that she planned a woke coup to kill the culture of the beloved restaurant chain.
“We’re just not as relevant as we once were,” Masino told far-left CBS News last May. “[W]e are not leading in any area,” she added. “[T]he reality is we’ve lost some market share, especially at dinner.”
At the time, per CBS, “Cracker Barrel’s sales ha[d] flatlined, with revenue for its most recent quarter unchanged at $935.4 compared with a year earlier, while its stock has tumbled 40% so far in 2024.”
Masino told CBS that she was testing different food items and more dynamic pricing…
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