American Eagle says its Sydney Sweeney “Great Jeans” campaign has boosted its stock price by 25 percent in its second fiscal quarter.
“The iconic fall denim campaign with Sydney Sweeney affirms we are the American jeans brand,” Jay Schottenstein, CEO of American Eagle said during the company’s earnings call Wednesday. “We saw record-breaking new customer acquisition and brand awareness cutting across age demographics and genders.”
Here’s a Guess Jeans ad from 1992:
Here’s a 1980 jeans ad that also plays with the “genes-jeans” thing:
Oh, look, it can work both ways:
What American Eagle did was not genius. Using a young, beautiful woman who oozes…
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