Netflix has raised prices for all U.S. subscriptions on the streaming service, reportedly sending the platform’s “Standard with Ads” plan up from $1 to $8.99 per month.

The price hike for subscribers in the United States is the first in more than a year, with the cost going up on the streaming giant’s ad-supported plan, ad-free Standard plans, and Premium plan, according to a report by TheWrap.

Netflix’s price updates are expected to roll out to existing subscribers in the coming weeks. They will reportedly be notified by email one month before the change goes into effect for their account.

The streaming giant’s price hike arrives on the heels…

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