NBA star Stephen Curry of the Golden State Warriors has signed an endorsement deal with the Chinese company Li-Ning after departing from Under Armour.
Curry’s deal with Li-Ning aims to expand his “Curry Brand venture globally,” per ESPN, which will reportedly run for 10 years.
Curry opted for Li-Ning over other pitches from American and foreign companies. One factor in Curry’s ultimate decision was his comfort while testing the shoes of two Li-Ning signature athletes: Jimmy Butler, his fellow Warriors teammate, and Dwyane Wade.
Li-Ning plans to build Curry Brand stores in the United States and in China. Curry’s agent, Jeff Austin, finalized…
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