The US tech giant has been forced to allow users to opt out of personalized advertising to comply with the bloc’s digital regulations
Meta has been forced to change its advertising policy in the EU, the European Commission has announced.
The move comes after the Facebook and Instagram owner received a €200 million ($233 million) fine in April under the bloc’s Digital Markets Act (DMA) for failing to provide users with a lawful choice over data-driven advertising.
The Commission stated on Monday that starting next year, Meta will allow users in the EU to opt out of data sharing for personalized ads, adding that this will give consumers “full and…
Read the full article at RT.COM
