Meet the 27-year-old behind the protein ad that helped flip Mississippi

You know you’ve made a good ad when it’s outperforming an endorsement video from Barack Obama.

Ryan Sayles, a 27-year-old Mississippi content creator, is behind arguably the best political spot of the election cycle: Democrat Scott Colom’s viral “ pick another protein ” ad against GOP Sen. Cindy Hyde-Smith.

You’ve probably seen it by now. The ad featured Mississippi voters’ blunt reactions to Hyde-Smith’s suggestion that people struggling with rising beef prices choose from other protein options.

“Pick another protein? Shiiii-, I’d rather pick another senator instead.”

“Pick another protein? She done lost her damn mind. I’d rather pick another…

Read the full article at POLITICO.COM