McDonald’s is testing a new artificial intelligence order-taking system at drive-thrus nationwide as the fast food giant pushes forward with its latest technological innovation.
The Independent reports that McDonald’s has begun testing an AI-powered order-taking system at five locations across the United States, marking the company’s renewed effort to integrate advanced technology into its drive-thru operations. The system, called ArchIQ, represents a significant step in the company’s newly announced brand strategy known as McDonald’s NEXT.
“We sold our in-house model to IBM and moved on as it wasn’t good enough for our needs,” McFranchisee…
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