Liquid Death and Jason Kelce’s Garage Beer Mockingly Call on Americans to Save Urine to Cool AI Data Centers

Liquid Death and Garage Beer have launched a campaign mocking AI data centers by asking Americans to donate their urine as a water-saving fix for the resource hogs popping up around the country.

AdWeek reports that Liquid Death and Garage Beer have teamed up on a campaign called “We Want Your Pee,” which pitches human urine as an alternative to the millions of gallons of water that AI data centers typically use for cooling.

The campaign launched with a “P[EE].S.A.-style” ad starring Garage Beer co-owner and former NFL player Jason Kelce. The spot opens with Kelce at his toilet, where he reveals he is collecting his urine in a bottle. “AI data…

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