Adrian Mardell, the Jaguar Land Rover chief who steered the luxury car maker’s disastrous rebrand and new ad campaign, is out after after three years in charge.
“Adrian Mardell has expressed his desire to retire from JLR after three years as CEO and 35 years with the company. His successor will be announced in due course,” the company owned by India’s Tata Motors said in a statement as reported by the Financial Times .
The marketplace made its judgement and it was a disaster for Jaguar.
According to figures from the European Automobile Manufacturers’ Association (AECA), the company registered just 49 new vehicles in April 2025 compared to 1,961…
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