Vespa is an iconic Italian motor scooter manufactured by Piaggio, one of many symbols of Italian design and manufacturing
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The Italian Trade Agency (ITA) is inviting the public to experience authentic Italian lifestyle and culture at its Madison Avenue townhouse in New York City. For the first time, the much-anticipated third edition of Italy on Madison will take place at the beautiful ITA headquarters.
On Wednesday, May 14th and Thursday, May 15th, 2025, more than 90 Italian brands—spanning fashion, design, beauty and wellness, food, and wine—will offer visitors a unique, immersive experience akin to a trip to Italy.
The Venue
The ITA is housed in a historic five-story townhouse at 33 East 67th Street. Constructed at the turn of the 20th century, the neo-Georgian-style mansion was commissioned as a residence for Hugh D. Auchincloss, a prominent businessman and financier.
The Event
The showcase will recreate the ambiance of an Italian home and the rhythms of Italian life with a collection of more than 100 pieces by over 40 iconic Italian brands and designers.
Each room will focus on a different aspect of the Italian lifestyle. INTERNI, a leading interior design and architecture publication, curated the exhibition.
“With Italy on Madison, we are not just showcasing products,” says Erica Di Giovancarlo, Commissioner Director of the ITA in the U.S. in a press release announcing the event.
”We are inviting the public to experience the spirit of ‘Made in Italy’ in a deeply personal and sensory way.”
Recognized globally, the ‘Made in Italy’ brand is synonymous with excellence in creativity, quality and craftsmanship.
Program Highlights
On the runway at Milan Fashion Week
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The series of masterclasses, demos and experiences led by experts will include:
May 14
Face Yoga: Glow & Let Go!
A wellness session blending facial yoga with premium Italian skincare brands
Framed and Styled the Italian Way
Live hairstyling and trends in Italian opticals
Casa Italiana Talk
A conversation on the future of Italian design, interiors and sustainable craftsmanship, and a talk on the relationship between design and history
May 15
Fashion Photoshoot: Behind the Scenes
A renowned fashion photographer and elite runway models will honor Italian fashion
Stirred in Italy: An Immersive Risotto Experience
Chef Riccardo Orfino will prepare this iconic dish with elegance and flair
Wine & Spirits Activation: What Drink Are You?
A playful tasting experience
The complete Italy on Madison program can be found here: www.italyonmadison.nyc. Events are free of charge, but registration is required and spots are limited.
About the Italian Trade Agency
Italy on Madison is hosted by the Italian Trade Agency (ITA), the governmental agency that supports business development of companies abroad and promotes foreign investment.
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