West Jerusalem is expected to allocate nearly $729 million to “public diplomacy” efforts in the next fiscal year
The Israeli cabinet has allocated a massive 2.35 billion shekels (almost $729 million) to “public diplomacy” in its next budget, constituting a sharp, almost five-fold hike in spending on fixing the country’s heavily dented image.
Foreign Minister Gideon Sa’ar announced a new Public Diplomacy Division in his ministry on Sunday at a conference in Jerusalem. The move constitutes a “significant strategic decision,” the top diplomat stated, adding that “when public opinion shifts toward an anti-Israeli stance” in a third country, it can…
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