Intuit Kicks Off Financial Literacy Forum Series At Super Bowl

To help enhance financial literacy among young Americans, Intuit, in collaboration with the NFL’s Inspire Change initiative and the New Orleans Saints, hosted a Financial Literacy Forum on February 4, 2025, as part of the Super Bowl LIX festivities in New Orleans, LA. This event marked the kickoff of Intuit’s nationwide forum series leading up to Financial Literacy Month in April.

A Dynamic Learning Experience

Three schools from within the city participated and each brought about 120 high school students along with their teachers. The event introduced essential financial concepts in an engaging and interactive format.

The students engaged in a panel discussion featuring New Orleans Saints linebacker Demario Davis and LSU basketball star Flau’jae Johnson, who shared personal insights and experiences on the importance of financial literacy and how to achieve financial goals.

Then, students participated in three hands-on breakout sessions covering budgeting, credit, and taxes, using interactive simulations and gamified learning experiences. The event concluded with a tailgate-style celebration featuring music and entertainment, reinforcing the idea that learning financial literacy can actually be fun.

Enhancing Financial Literacy Nationwide

This event is the first in a series of Financial Literacy Forums that will take place across the country as part of Intuit’s broader mission to empower 50 million students with financial literacy education by 2030. Similar forums are scheduled in the San Francisco Bay Area in collaboration with the San Francisco 49ers (March 21), Washington, D.C. with the Washington Commanders (March 26), Los Angeles with the Los Angeles Clippers (April 1), and San Antonio during the NCAA Final Four Fan Fest (April 4-7).

In a Zoom interview, Dave Zasada, Vice President of Education and Corporate Responsibility at Intuit, discussed the purpose of the forum series. “These financial literacy forums are designed to ultimately introduce students to critical personal finance concepts. We hope to get them interested enough that we inspire them to want to learn more,” Zasada said.

The company also developed Intuit for Education, which offers over 150 hours of free resources on personal and entrepreneurial finance. According to Zasada, the platform has been used by over two million students since its launch over a year ago.

As part of its commitment to expanding financial literacy, Intuit also announced the launch of the Hour of Finance Challenge, a free, interactive competition designed for middle and high school students. The challenge offers real-world lessons on key financial topics, including taxes, budgeting, and investments, all designed to be completed in under an hour. It allows students to apply their knowledge in a practical setting while competing for prizes.

What More Can Be Done?

These initiatives are a sign that things are headed in the right direction, but more work remains to be done.

For example, one of the most pressing challenges is ensuring that financial literacy is integrated more comprehensively into the education system. Currently, only 26 states require high school students to complete a personal finance course before graduating. However, even in these states, the requirement is typically limited to a single semester. Given the complexity of personal finance, from budgeting and saving to understanding credit and investments, a more in-depth and longer curriculum may be necessary to truly equip students with the knowledge they need for financial success.

Additionally, while young people are the primary focus of these efforts, financial literacy should be viewed as a skill for everyone. Financial decision-making is a lifelong process, and adults often face challenges such as managing debt, planning for retirement, and navigating homeownership. Expanding financial literacy education to include accessible resources for adults would ensure that people of all ages can develop the skills necessary to make informed financial choices. Employers, community organizations, and government programs should play a role in making continuous financial education a priority.

Final Thoughts

With Financial Literacy Month approaching in April, these initiatives are laying the groundwork for a broader conversation about the importance of financial education nationwide. It is crucial for educators, policymakers, and organizations to collaborate in ensuring that students and adults alike have access to quality financial education resources.