Mark Zuckerberg’s Meta projected that 10 percent of its 2024 revenue, amounting to $16 billion, would come from ads for scams and banned goods, according to internal company documents reviewed by Reuters.
Reuters reports that internal Meta documents reveal that the social media giant has been grappling with a deluge of fraudulent advertisements on its platforms, with the company projecting that it would earn approximately 10 percent of its overall annual revenue — or $16 billion — from running ads for scams and banned goods in 2024. The documents, spanning from 2021 to 2025, show that Meta’s platforms, including Facebook, Instagram, and…
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