India’s Ministry of Electronics and Information Technology (MEITY) on Wednesday proposed some of the world’s toughest regulations for content generated by artificial intelligence (AI), including “visible labelling, metadata traceability, and transparency for all public-facing AI-generated media.”

Among other measures, the rules would require AI-generated content to be clearly labeled as such, with markers that cover at least ten percent of the display area for visual media, or ten percent of the duration of an audio clip.

Social media platforms would also be required to obtain clear declarations from users when they upload AI-generated content…

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