Brad Reese, the grandson of the inventor of Reese’s Peanut Butter Cups, chastised Hershey for “quietly replacing” the candy’s signature chocolate and peanut butter ingredients that built consumers’ trust in the candy.
On Valentine’s Day Reese wrote an open letter to Todd Scott, the manager for “corporate brand and editorial” at Hershey, about his concerns that Reese’s “identity is being rewritten:”
My grandfather, H. B. REESE (Who Invented REESE’S), built REESE’S on a simple, enduring architecture: Milk Chocolate + Peanut Butter. Not a flavor idea. Not a marketing construct. A real, tangible product identity that consumers have trusted for a…
Read the full article at BREITBART.COM
