The conservative group Americans for Prosperity is launching a $6 million campaign to support messaging in support of the megabill, including digital and TV ad buys, touting some of the bill’s popular provisions.
AFP’s plans, shared first with POLITICO, includes a new 30-second spot that touts “growing our economy” and “keeping our country safe,” as well as events with lawmakers across the country over August recess, the group said.
Putting money behind the effort to defend the megabill, already a top target of Democrats ahead of the midterms, will help “make sure this good policy is also good politically for the lawmakers who supported it,” AFP Managing Director Kent Strang said in a statement.
The August recess will be key for Republican members as they go back to their districts to sell the bill. A recent memo from the National Republican Congressional Committee provided members with talking points on the bill, telling them “the best defense is a good offense.”
“We’re already seeing some opponents spread misinformation for their own political gain,” Strang said. “That’s why it’s so important to go keep our foot on the gas to highlight the bill’s success.”
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