Jaguar’s vehicle sales in Europe dropped by 97.5 percent year-over-year in April 2025, with just 49 units registered compared to 1,961 the year prior, in the wake of its controversial rebrand.
The iconic British marque revealed its new concept car, the Type 00 (pronounced “zero zero”), to a mixed reaction last November, as Breitbart News reported, with an advertising campaign that failed to showcase even one single vehicle.
Now the marketplace has made its judgement and it doesn’t look good for Jaguar.
According to figures from the European Automobile Manufacturers’ Association (AECA), the company registered just 49 new vehicles in April 2025…
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